Booking Open — Limited Spots Available
Make Decisions Defensible.
A structured decision-risk review that reveils blind spots before you commit.
Especially Before a
High-Stakes Decision
Strategical runs Blind Spot Workshops that surface what teams are underestimating before launches, pricing changes, and go-to-market commitments.
Not for brainstorming. For decisions where being wrong is expensive.
Clarity Comes From Every Angle
Most leadership teams make decisions inside echo chambers — same voices, same incentives, same blind spots. Strategical adds structured pressure from outside the room so weak assumptions can’t hide in consensus.
Most leadership teams make decisions inside echo chambers — same voices, same incentives, same blind spots. Strategical adds structured pressure from outside the room so weak assumptions can’t hide in consensus.
Most leadership teams make decisions inside echo chambers — same voices, same incentives, same blind spots. Strategical adds structured pressure from outside the room so weak assumptions can’t hide in consensus.
Mentor
Mentor
Strategist
Strategist
Innovator
Innovator
Marketer
Marketer
Customer Persona
Customer Persona
Customer Persona
Customer Persona
Visionary Advisor
Visionary Advisor
The Problem
Most teams build strategy in the dark.
The cost isn’t bad ideas — it’s quiet failure discovered after money, people, and credibility are already committed.
Your AI-powered boardroom.
Solution - What We Offer
A team of intelligent personas built to think with you, not for you.
The Challenger
Always asking the question you’re avoiding.
The Empath
Sees what customers feel before they say it.
Your Customer
Keeps your strategy grounded in what real people actually want.
The Visionary
Keeps your strategy one step ahead of the curve.
The Operator
Turns big ideas into executable action.
Solution - What We Offer
The Blind Spot Workshop
The Blind Spot Workshop is a facilitated, decision-focused session where Strategical pressure-tests your assumptions using AI-powered personas and strategic synthesis. The goal isn’t more ideas. It’s clearer judgment before you commit.
Buyer Reality Lens
What would make this a “no” in the real world?
Keeps your strategy one step ahead of the curve.
Execution & Constraints Lens
What breaks when the plan meets operations?
Keeps your strategy one step ahead of the curve.
Competitive & Substitution Lens
What are we underestimating about alternatives?
Keeps your strategy one step ahead of the curve.
Risk & Governance Lens
What could embarrass leadership later?
Keeps your strategy one step ahead of the curve.
Second-Order Effects Lens
What happens after this succeeds?
Keeps your strategy one step ahead of the curve.
The Operator
Turns big ideas into executable action.
Our Process, Explained
Here's how it works
You leave with clearer risks, clearer unknowns, and alignment on what must be validated
1
Decision Intake (15 min)
Decision, stakes, constraints, what’s “locked,” success criteria.
1
Decision Intake (15 min)
Decision, stakes, constraints, what’s “locked,” success criteria.
1
Decision Intake (15 min)
Decision, stakes, constraints, what’s “locked,” success criteria.
2
90-Minute Workshop (facilitated)
Structured pressure test across decision lenses. Capture tensions + unknowns.
2
90-Minute Workshop (facilitated)
Structured pressure test across decision lenses. Capture tensions + unknowns.
2
90-Minute Workshop (facilitated)
Structured pressure test across decision lenses. Capture tensions + unknowns.
3
Blind Spot Map (delivered within 48 hours)
One-page map + validation checklist + decision defensibility summary.
3
Blind Spot Map (delivered within 48 hours)
One-page map + validation checklist + decision defensibility summary.
3
Blind Spot Map (delivered within 48 hours)
One-page map + validation checklist + decision defensibility summary.
VP of Marketing
B2B Brand
“Strategical didn’t just give us insights — they gave us perspective. The personas challenged our assumptions in ways no agency ever has. Within a week, our entire team was thinking more clearly and moving faster.”
"
VP of Marketing
B2B Brand
“Strategical didn’t just give us insights — they gave us perspective. The personas challenged our assumptions in ways no agency ever has. Within a week, our entire team was thinking more clearly and moving faster.”
"
VP of Marketing
B2B Brand
“Strategical didn’t just give us insights — they gave us perspective. The personas challenged our assumptions in ways no agency ever has. Within a week, our entire team was thinking more clearly and moving faster.”
"
Founder & CEO
B2C Start-up
“It felt like having an entire board of world-class advisors on call 24/7. The Strategical personas connected dots we didn’t even know existed — and turned a foggy idea into a confident go-to-market plan.”
"
Founder & CEO
B2C Start-up
“It felt like having an entire board of world-class advisors on call 24/7. The Strategical personas connected dots we didn’t even know existed — and turned a foggy idea into a confident go-to-market plan.”
"
Founder & CEO
B2C Start-up
“It felt like having an entire board of world-class advisors on call 24/7. The Strategical personas connected dots we didn’t even know existed — and turned a foggy idea into a confident go-to-market plan.”
"
Pricing
Clarity Without Complexity
Clarity Without Complexity
Clarity Without Complexity
Transparent, subscription-based pricing designed for leaders who want sharper decisions, faster alignment, and AI-powered strategic clarity — without the friction of traditional consulting or IT-heavy setup.
Strategical delivers measurable outcomes through Workshop Mode: live, AI-driven advisory sessions powered by your custom personas.
Booking Open — Limited Spots Available
Workshop Starter - $199/month
For individuals and small teams ready to experience the power of AI advisors.
Includes:
1 Advisor Persona
3 Workshop Sessions per month (up to 60 min each)
Summary transcripts, insights & recommendations
Single-user access
Outcome: immediate clarity on your top challenges and a lightweight entry into AI-powered strategic thinking.
Workshop Pro — $599/month
Our most popular plan. Built for teams and departments that want consistent, high-quality strategic insight.
Includes everything in Starter, plus:
3-5 Advisor Personas
6 Workshop Sessions per month
Session Recorder + Full Transcript Archive
Advanced Insights Dashboard (themes, patterns, risks)
Exportable reports for decks and presentations
Team workspace for shared clarity
Outcome: faster decision-making, stronger alignment, and a dedicated AI advisory system you can rely on every week.
Workshop Enterprise - Starting at $1,500/month
For organizations ready to embed Strategical into their decision-making fabric.
Unlimited Advisor Personas
Unlimited Workshop Sessions
Multi-Persona Panel Mode
Custom Persona Development
Team Training & Facilitation
Enterprise security
Admin Dashboard & governance tools
Outcome: an AI-driven strategy layer that scales across departments, initiatives, and leadership teams.
Transparent, subscription-based pricing designed for leaders who want sharper decisions, faster alignment, and AI-powered strategic clarity — without the friction of traditional consulting or IT-heavy setup.
Strategical delivers measurable outcomes through Workshop Mode: live, AI-driven advisory sessions powered by your custom personas.
Booking Open — Limited Spots Available
Workshop Starter - $199/month
For individuals and small teams ready to experience the power of AI advisors.
Includes:
1 Advisor Persona
3 Workshop Sessions per month (up to 60 min each)
Summary transcripts, insights & recommendations
Single-user access
Outcome: immediate clarity on your top challenges and a lightweight entry into AI-powered strategic thinking.
Workshop Pro — $599/month
Our most popular plan. Built for teams and departments that want consistent, high-quality strategic insight.
Includes everything in Starter, plus:
3-5 Advisor Personas
6 Workshop Sessions per month
Session Recorder + Full Transcript Archive
Advanced Insights Dashboard (themes, patterns, risks)
Exportable reports for decks and presentations
Team workspace for shared clarity
Outcome: faster decision-making, stronger alignment, and a dedicated AI advisory system you can rely on every week.
Workshop Enterprise - Starting at $1,500/month
For organizations ready to embed Strategical into their decision-making fabric.
Unlimited Advisor Personas
Unlimited Workshop Sessions
Multi-Persona Panel Mode
Custom Persona Development
Team Training & Facilitation
Enterprise security
Admin Dashboard & governance tools
Outcome: an AI-driven strategy layer that scales across departments, initiatives, and leadership teams.
Transparent, subscription-based pricing designed for leaders who want sharper decisions, faster alignment, and AI-powered strategic clarity — without the friction of traditional consulting or IT-heavy setup.
Strategical delivers measurable outcomes through Workshop Mode: live, AI-driven advisory sessions powered by your custom personas.
Booking Open — Limited Spots Available
Workshop Starter - $199/month
For individuals and small teams ready to experience the power of AI advisors.
Includes:
1 Advisor Persona
3 Workshop Sessions per month (up to 60 min each)
Summary transcripts, insights & recommendations
Single-user access
Outcome: immediate clarity on your top challenges and a lightweight entry into AI-powered strategic thinking.
Workshop Pro — $599/month
Our most popular plan. Built for teams and departments that want consistent, high-quality strategic insight.
Includes everything in Starter, plus:
3-5 Advisor Personas
6 Workshop Sessions per month
Session Recorder + Full Transcript Archive
Advanced Insights Dashboard (themes, patterns, risks)
Exportable reports for decks and presentations
Team workspace for shared clarity
Outcome: faster decision-making, stronger alignment, and a dedicated AI advisory system you can rely on every week.
Workshop Enterprise - Starting at $1,500/month
For organizations ready to embed Strategical into their decision-making fabric.
Unlimited Advisor Personas
Unlimited Workshop Sessions
Multi-Persona Panel Mode
Custom Persona Development
Team Training & Facilitation
Enterprise security
Admin Dashboard & governance tools
Outcome: an AI-driven strategy layer that scales across departments, initiatives, and leadership teams.
Strategic Clarity
Strategic Clarity
Strategic Clarity
Sharper Insights
Sharper Insights
Sharper Insights
Cognitive Diversity
Cognitive Diversity
Cognitive Diversity
Fresh Perspective
Fresh Perspective
Fresh Perspective
Continuous Learning
Continuous Learning
Continuous Learning
Confidential & Secure
Confidential & Secure
Confidential & Secure
Faster Alignment
Faster Alignment
Faster Alignment
Collaborative by Design
Collaborative by Design
Collaborative by Design
Smooth handoff
Smooth handoff
Smooth handoff
FAQ
Your Questions, Answered
Have more questions? Book a free discovery call
Have more questions? Book a free no obligation discovery call
What makes Strategical Personas different from ChatGPT?
Most AI tools give you answers. Strategical Personas give you perspective.
Each persona is built from our proprietary Persona Engine — blending behavioral psychology, market data, and role-based intelligence. Instead of a single chatbot, you get a boardroom of experts that challenge assumptions, reveal blind spots, and co-create strategy with you.
How long does a typical engagement take?
Our standard engagement runs 30 to 45 days, depending on your challenge.
We move quickly — from discovery to actionable insights — without dragging you through endless workshops. Many clients see measurable clarity and alignment after the first two persona sessions.
Can you integrate our internal data?
Yes. Strategical Personas can be trained using your existing assets — reports, customer data, transcripts, or brand guidelines.
We use this context to tailor personas to your unique voice and market reality, ensuring every recommendation is relevant, on-brand, and secure.
Do you work with agencies or in-house teams?
Both. We often collaborate with marketing, product, and innovation teams inside organizations — or as a strategic extension for creative and consulting agencies.
Our personas become a shared thinking partner that accelerates alignment across disciplines.
What industries do you serve?
Strategical Personas adapt to any industry where strategic clarity matters.
Our clients include leaders in marketing, design, retail, technology, manufacturing, and professional services.
The key isn’t the category — it’s the complexity of the decision.
What’s the best way to start?
Book a Discovery Session.
In 30 minutes, we’ll explore your current challenges, show you a live persona in action, and map how Strategical can drive clarity for your next initiative.
No pressure, no pitch deck — just a conversation that changes how you think about strategy.
Do you offer development too?
Joris focuses on design only, but all deliverables are dev-ready. He can also recommend trusted no-code or Webflow/Framer developers if needed.
What makes Strategical Personas different from ChatGPT?
Most AI tools give you answers. Strategical Personas give you perspective.
Each persona is built from our proprietary Persona Engine — blending behavioral psychology, market data, and role-based intelligence. Instead of a single chatbot, you get a boardroom of experts that challenge assumptions, reveal blind spots, and co-create strategy with you.
How long does a typical engagement take?
Our standard engagement runs 30 to 45 days, depending on your challenge.
We move quickly — from discovery to actionable insights — without dragging you through endless workshops. Many clients see measurable clarity and alignment after the first two persona sessions.
Can you integrate our internal data?
Yes. Strategical Personas can be trained using your existing assets — reports, customer data, transcripts, or brand guidelines.
We use this context to tailor personas to your unique voice and market reality, ensuring every recommendation is relevant, on-brand, and secure.
Do you work with agencies or in-house teams?
Both. We often collaborate with marketing, product, and innovation teams inside organizations — or as a strategic extension for creative and consulting agencies.
Our personas become a shared thinking partner that accelerates alignment across disciplines.
What industries do you serve?
Strategical Personas adapt to any industry where strategic clarity matters.
Our clients include leaders in marketing, design, retail, technology, manufacturing, and professional services.
The key isn’t the category — it’s the complexity of the decision.
What’s the best way to start?
Book a Discovery Session.
In 30 minutes, we’ll explore your current challenges, show you a live persona in action, and map how Strategical can drive clarity for your next initiative.
No pressure, no pitch deck — just a conversation that changes how you think about strategy.
Do you offer development too?
Joris focuses on design only, but all deliverables are dev-ready. He can also recommend trusted no-code or Webflow/Framer developers if needed.
What makes Strategical Personas different from ChatGPT?
Most AI tools give you answers. Strategical Personas give you perspective.
Each persona is built from our proprietary Persona Engine — blending behavioral psychology, market data, and role-based intelligence. Instead of a single chatbot, you get a boardroom of experts that challenge assumptions, reveal blind spots, and co-create strategy with you.
How long does a typical engagement take?
Our standard engagement runs 30 to 45 days, depending on your challenge.
We move quickly — from discovery to actionable insights — without dragging you through endless workshops. Many clients see measurable clarity and alignment after the first two persona sessions.
Can you integrate our internal data?
Yes. Strategical Personas can be trained using your existing assets — reports, customer data, transcripts, or brand guidelines.
We use this context to tailor personas to your unique voice and market reality, ensuring every recommendation is relevant, on-brand, and secure.
Do you work with agencies or in-house teams?
Both. We often collaborate with marketing, product, and innovation teams inside organizations — or as a strategic extension for creative and consulting agencies.
Our personas become a shared thinking partner that accelerates alignment across disciplines.
What industries do you serve?
Strategical Personas adapt to any industry where strategic clarity matters.
Our clients include leaders in marketing, design, retail, technology, manufacturing, and professional services.
The key isn’t the category — it’s the complexity of the decision.
What’s the best way to start?
Book a Discovery Session.
In 30 minutes, we’ll explore your current challenges, show you a live persona in action, and map how Strategical can drive clarity for your next initiative.
No pressure, no pitch deck — just a conversation that changes how you think about strategy.
Do you offer development too?
Joris focuses on design only, but all deliverables are dev-ready. He can also recommend trusted no-code or Webflow/Framer developers if needed.