Start with one decision. Build a decision operating system.
One ladder, one axis: every rung buys more time in the room. From a single facilitated session to a decision standard across the business.
Pressure-test one decision that matters.
One live, facilitated session on a real decision you're about to make. Your plan gets argued against from every seat that isn't in your meetings — finance, operations, the customer who says no. You leave with a Decision Brief you can put in front of your board.
For Leaders with one consequential call in front of them.
Step up — Your full $1,000 credits toward a Sprint or Guided within 30 days.
One quarter. Every decision, tested.
We start with a facilitated session on your most pressing decision. Then the lab is yours: unlimited self-serve decisions for one team, all quarter — each ending in a Decision Brief instead of a debate.
For Teams heading into a season of decisions — a launch, a pricing move, a channel change.
Step up — A season, not a subscription. At day 90 you move up to Guided to keep going — with us back in the room.
Better decisions, as an operating rhythm.
Everything in Sprint — unlimited and ongoing — plus us in the room. Two facilitated Decision Labs every month on the calls that count, a monthly review of what you decided and what it exposed, and coaching for your internal champion so the discipline outlives us.
For One team making consequential decisions every month.
Step up — More teams or more facilitated labs moves the number. We'll tell you the price before you ask.
The decision system, across the business.
Multiple teams, one standard for how decisions get made. Executive reporting that shows leadership every major decision in flight and what's been surfaced. Personas built deep on your channels, customers, and categories. Dedicated facilitation.
For Organizations where one bad decision costs more than a year of this tier.
Every tier ends in the same artifact — a Decision Brief you can act on. Prefer to evaluate creative? Ad Concept Test is a separate, specialized session with preferred access for members.