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Privacy Policy

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Last updated: March 13, 2026. This Privacy Policy describes how Strategical (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our AI persona intelligence platform and related services (the “Service”).

1. Information We Collect

Account Data: When you register, we collect your name, email address, company name, and password (stored in hashed form). If you sign up through a third-party provider, we may receive profile information from that provider.

Persona Research Data: Content you create within the platform, including customer personas, workshop sessions, intake form responses, and AI-generated insights. This data is associated with your account and organization.

Usage Analytics: We automatically collect information about how you interact with the Service, including pages visited, features used, session duration, and device/browser information. This data helps us improve the platform experience.

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the Service.

Process your subscription and billing transactions.

Generate AI-enhanced persona insights based on your input data.

Send transactional communications (account confirmations, billing receipts, security alerts).

Analyze usage patterns to improve our features and user experience.

Respond to your support requests and inquiries.

Comply with legal obligations and enforce our Terms of Use.

3. Third-Party Services

We integrate with the following third-party services to operate the platform:

Stripe — Processes subscription payments and billing. Stripe collects and processes payment card data under its own privacy policy. We do not store your full card details.

OpenAI — Powers our AI persona generation and workshop features. Data sent to OpenAI for processing is governed by our data processing agreement and is not used to train their models.

Resend — Handles transactional email delivery (invitations, password resets, notifications). Only email addresses and message content necessary for delivery are shared.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. Specifically:

Account data is retained until you request deletion or your account is terminated.

Persona research data is retained for the duration of your subscription and for 30 days after cancellation.

Usage analytics are retained in aggregated form for up to 24 months.

Billing records are retained as required by applicable tax and financial regulations.

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.

Correction: Request that we correct inaccurate or incomplete personal data.

Deletion: Request that we delete your personal data, subject to legal retention requirements.

Portability: Request a machine-readable export of your data.

Objection: Object to the processing of your personal data for certain purposes.

To exercise any of these rights, please contact us at support@strategical.ai.

6. Cookies & Tracking

We use cookies and similar technologies to:

Maintain your session and authentication state.

Remember your preferences (such as theme selection).

Understand how the Service is used through analytics.

You can control cookie settings through your browser preferences. Disabling essential cookies may affect the functionality of the Service.

7. Children's Privacy

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on this page and updating the “Last updated” date. Your continued use of the Service after changes become effective constitutes your acceptance of the revised policy.

9. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: privacy@strategical.app