See the work
See what changes when a decision is put under pressure.
Explore an illustrative Decision Brief based on Vantage, a fictional smart-facilities company deciding whether to launch now or revise its go-to-market plan first.
This example uses the same Decision Brief structure Strategical produces after a facilitated session: decision framing, stakeholder resistance, recommended direction, conditions for proceeding, evidence gaps, and next actions.
What’s inside
Flip through an illustrative example of a Decision Brief.
This is the actual document a Decision Lab produces — a sample Decision Record for Vantage, a smart facility monitoring company deciding whether to launch now or revise its go-to-market plan first.
- Decision: Launch now or revise the GTM first?
- Initial lean: Proceed with a broad launch.
- Resistance uncovered: Readiness, channel support and evidence gaps.
- Recommended direction: Run a focused 60–90-day pilot.
- Conditions: Define success measures and resolve operational ownership.
- Evidence still needed: Pilot adoption and willingness-to-pay signals.
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Bring your own decision to the Decision Lab Workshop to receive one.